The purpose of this year’s campaign, Take the High Road. Share the Road. It Belongs to Everyone, is to heighten motorists’ awareness of the special needs and considerations of all roadway users. As motorists, we share the road with drivers of various ages, skill levels, personalities and habits. We also share the road with pedestrians, bicyclists, motorcyclists, and vehicles of varying sizes. While we may be alone in our vehicles, we are never alone on the road. Understanding the unique limitations and challenges for the various road users we encounter every day will enable us to be more respectful and considerate of our roadway companions. Campaign Tool Kit All the campaign materials you need to launch a successful campaign are available on the NETS website. Register to download the materials in a pdf format at www.trafficsafety.org. • Daily Share the Road Worksheets • Campaign Letter to Employees • Newsletter Article • Campaign Poster • A Corporate Action Plan • Resource Catalog • Press Release Template • Campaign Proclamation • And more materials! For those who prefer printed materials, a Campaign Tool Kit is available to purchase for $35, and includes color copies of the campaign materials, 2 campaign posters, a CD containing all of the campaign materials for easy reproduction and distribution, and samples of the campaign incentives. Drive Safely Work Week 2008 campaign, www.trafficsafety.org.